What is Blogging?
Blogging refers to writing, photography, and other media that's self-published online. Blogging started as an opportunity for individuals to write diary-style entries, but it has since been incorporated into websites for many businesses. The hallmarks of blogging include frequent updates, informal language, and opportunities for readers to engage and start a conversation.
Here's an overview of what a blog is, why it's popular, and tips for starting your own blog.
How Blogging Works
Blogging is as simple as obtaining a website and publishing original content on it. Tech-savvy bloggers can buy a domain name and build the website themselves. Those with less HTML knowledge can create an account with sites like WordPress that simplify the web design and publishing process.
Blogs are usually simple websites. Older pieces may be archived in separate sections of the site, and there may be a separate page with contact info or a bio, but the blog itself is usually just a single page that can be scrolled through—similar to the news feed on social media sites like Facebook. As with a Facebook news feed, a blog displays the newest content at the top of the page.
Earning by Blogging
In India, a professional blogger can earn up to $10,000 every month. On average, a blogger can earn between $300 and $400 per month. Celebrity bloggers can earn in the range of $20,000 to $30,000 every month. Blogging has emerged as a serious profession for many people in India over the last few years. But how easy is it to make money from blogging in India?
Some of the professional bloggers earn even more than the annual income of employees at the executive level. Today, blogging is growing at a fast pace and is being regarded as a mainstream profession. So, if you want to know how to make money from blogging in India, you have come to the right place. Here are the top 15 ways to make money from blogging in India.
How to make money from blogging in India?
1. Provide your services
If your blog has some useful and informative content, it can be easy to target web traffic to it. You may provide paid services to your online visitors. Many bloggers have a “Work with me” section in their blogs. For instance, if your website is on finance, you may offer 1:1 financial consulting services to your visitors individually for half an hour and then charge for it.Payments in India can be accepted in different ways. You may ask to transfer the money to your bank account. Alternatively, you may take the help of a payment gateway and ask the clients to pay using it. The payment processor may charge a tiny percentage of your total earnings.
2. Ad Networks
There are various popular ad networks from where you can also generate earnings. Some of these are as follows:· Google AdSense
· m Media
· Facebook Audience Network Ads
· Ad knowledge
· Apple Advertising
· E pom
· Tabola
· Yahoo Network
Out of these, Google AdSense happens to be the most popular one. In case a blogger has an approved Adsense account, they would simply have to copy a code on their site’s backend to start displaying the ads. As a blogger, you earn money every time the visitors click or see their ads. The monetizing strategy is suitable for informative blogs with high traffic, considering Google AdSense only deposits the amount into your accounts once you have crossed the $100 mark.
3. Sell info products
This is another popular way to make money from blogging in India. In case there is an existing audience from social media following or an email list, you may contemplate designing and selling your info products. A course or an ebook is an example of an info product. If there is a proper system in place, it is not a tough job to get the right people and pitch your products at the correct time.Info products with low ticket sizes, especially $50 – $200, encourage impulse purchases considering users are always looking at ways to enhance their knowledge. The info products could be anything from an e-book to a self-paced online course.
4. Affiliate Marketing
Affiliate advertisements can be one of the finest ways for making money through blogging. A single sale can fetch you more money as compared to a click on an ad. Affiliate marketing is something many bloggers are into these days. If you are looking for a list of affiliate marketing programs in India to monetize your blog, we have an exhaustive list that you should definitely check out.A great advantage of being engaged in Affiliate marketing is that the technique can be used on any blogging platform like LinkedIn, Medium, Squarespace, or Wix. You have to simply share the unique affiliate link of your recommended product. Every time a person buys a product, you can earn a large commission on the selling price. The affiliate commissions earned per sale can range from anywhere between 5% to 30%.
5. Sponsored Posts/Products
If your blog has some authority and has also started getting web traffic, offers may come up for writing sponsored blog posts or reviewing products for money. There are many situations when the person who pays you for the sponsored articles or posts may need backlinks to their clients’ or their sites. Such backlinks can assist them in getting better ranks in search engine results.Sponsored posts are usually priced based on the organic traffic and authority of the website. You could earn anywhere between $50 – $150 for every sponsored post published on the site.
6. Native advertising
You can consider these native advertising solutions to augment your earnings from blogging:
· Mgid
· Taboola
· Ad sense as it also has native ads
· Outbrain, which offers high-quality native ads
7. Upsell to the existing customers
You will agree that it is simpler to sell those people who already rely upon you and are your existing customers. In case you have any info product such as a video course or an Ebook, you may create other products. Your existing clients will find these relevant and useful. Offering personal coaching is another good upsell. It could be group or one-on-one coaching.8. Launch online courses
You may have certain questions in your mind. These may include the following:· Can a video course with a duration of 1-2 hours be created?
· Is it possible to add the downloadable, checklist templates?
· Can your textbook be converted into a video format?
If the answers to all these questions are affirmative, it is an apt method for you. Today, technological advancements have made it easier to launch an online course. Simply integrate a learning management system onto your website and start selling your courses.
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