In today's competitive business environment, employees are constantly vying for ways to climb the corporate ladder. Looking to make steady gains over time, they work hard, diligently putting in the effort to ensure that they get noticed. Over time, they climb the proverbial ladder, increasing their pay while also increasing their level of responsibilities.
As much a the world is gripped in this rat race, there are those that dream to exit this constant and never-ending battle of wits. The creative lot -- those that are looking to express themselves in a medium that doesn't involve three-piece suits and the doldrum of boardroom meetings -- are opting to live an untethered life.
The internet has afforded us that freedom. We have the freedom to become digital nomads and earn an income from anywhere in the world. The majority of those that succeed in this endeavor opt for starting a blog. They escape to some exotic destination such as the tropical jungles of Costa Rica or the sugary-white-sanded beaches of Mexico where they can live on the cheap while building their digital empires.
For those that are looking to start a blog and earn a real income, this is the ultimate freedom. However, this digital nomad lifestyle isn't that new. People have been making money online for decades now. And as the internet saturates more and more of the global populous, earning that income becomes both easier and harder at the same time.
Most people that start a blog might not understand what they're in for. They might not fathom the amount of work that's waiting for them. Sure, gone are those 9-to-5 hours where they need to sit in a cubicle with their heads down or in some office on the 12th floor in a corporate building in some business park, but so is the guarantee of any semblance of pay.
No. If you're looking to start a blog, be prepared to earn no money. That's correct. You won't earn money as a blogger. Not in the beginning at least. Not unless you're a social media star with millions of followers or a semi-celebrity that already has an audience or a platform. If you're a so-called newbie, be prepared to experience some pain.
I don't say this to dissuade you from blogging. Not one bit. In fact, if you're looking to start a blog and earn a respectable income as a blogger, there are certain steps that you can take to succeed and actually exit the rat race. But it won't be quick. And it certainly won't be easy whatsoever.
The unfortunate truth is that there are no shortage of internet marketers (IMs), who will jump up and down to sell you the latest system that will make you rich by catapulting you to the top of Google's search results. Well, it doesn't quite work that way. There is no shortcut. There is no hack. You have to put in the time and do the work.
As someone who teaches about SEO, I can tell you that you'll be facing a long road when you first start a blog. There is a tremendous amount of information that you need to grasp on the technical side of blogging, and you need to seamlessly integrate that with your creative approach. In short, there's a steep learning curve.
However, to the victors go the spoils. Those that start a blog and don't actually quit, continuing to push forward, make tremendous amounts of income over time. Not overnight. Nothing good comes quickly. You'll have to put in the work. But this is by far one of the best ways that you can make money online as long as you understand what you're doing.
How To Start Blogging
- Choose your blog name and get your blog hosting.
- Start your blog by adding blog websites.
- Pick a simple theme to make your blog your own.
- Add two key blogging plugins to find your readers and track stats.
- Write compelling content to create a blog that your readers love.
How To Earn By Blogging
1. Provide your services
If your blog has some useful and informative content, it can be easy to target web traffic to it. You may provide paid services to your online visitors. Many bloggers have a “Work with me” section in their blogs. For instance, if your website is on finance, you may offer 1:1 financial consulting services to your visitors individually for half an hour and then charge for it.
Payments in India can be accepted in different ways. You may ask to transfer the money to your bank account. Alternatively, you may take the help of a payment gateway and ask the clients to pay using it. The payment processor may charge a tiny percentage of your total earnings.
2. Ad Networks
There are various popular ad networks from where you can also generate earnings. Some of these are as follows:
· Google AdSense
· mMedia
· Facebook Audience Network Ads
· Ad knowledge
· Apple Advertising
· Epom
· Tabola
· Yahoo Network
Out of these, Google AdSense happens to be the most popular one. In case a blogger has an approved Adsense account, they would simply have to copy a code on their site’s backend to start displaying the ads. As a blogger, you earn money every time the visitors click or see their ads. The monetizing strategy is suitable for informative blogs with high traffic, considering Google AdSense only deposits the amount into your accounts once you have crossed the $100 mark.
3. Sell info products
This is another popular way to make money from blogging in India. In case there is an existing audience from social media following or an email list, you may contemplate designing and selling your info products. A course or an ebook is an example of an info product. If there is a proper system in place, it is not a tough job to get the right people and pitch your products at the correct time.
Info products with low ticket sizes, especially $50 – $200, encourage impulse purchases considering users are always looking at ways to enhance their knowledge. The info products could be anything from an e-book to a self-paced online course.
4. Affiliate Marketing
Affiliate advertisements can be one of the finest ways for making money through blogging. A single sale can fetch you more money as compared to a click on an ad. Affiliate marketing is something many bloggers are into these days. If you are looking for a list of affiliate marketing programs in India to monetize your blog, we have an exhaustive list that you should definitely check out.
A great advantage of being engaged in Affiliate marketing is that the technique can be used on any blogging platform like LinkedIn, Medium, Squarespace, or Wix. You have to simply share the unique affiliate link of your recommended product. Every time a person buys a product, you can earn a large commission on the selling price. The affiliate commissions earned per sale can range from anywhere between 5% to 30%.
5. Sponsored Posts/Products
If your blog has some authority and has also started getting web traffic, offers may come up for writing sponsored blog posts or reviewing products for money. There are many situations when the person who pays you for the sponsored articles or posts may need backlinks to their clients’ or their sites. Such backlinks can assist them in getting better ranks in search engine results.
Sponsored posts are usually priced based on the organic traffic and authority of the website. You could earn anywhere between $50 – $150 for every sponsored post published on the site.
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