Why Website ??

 

One of the main reasons you should have a website for your business is to increase your organization's credibility. Chances are there are several providers offering a similar service to yours. A business’s online presence, regardless of industry, can have a massive impact on its success. In this day and age, some businesses still don’t realize that a majority of their customers will visit their website before making a purchase. I want to help numerous companies of varying sizes create their digital presence. In some cases, organizations are hesitant to get online because they feel they are not tech-savvy enough and don't understand how to manage a website. Other times, companies are concerned about the price. Today, the number of people who use the internet to find businesses has increased manifold and yellow pages have nearly been reduced to dust. According to Adaptive Marketing, in 2017, 97% of people searched online to find a local business near them.  Therefore, if you want to grow your business by being in front of the right audience, you need to be found online – implying you must have a website. 

By this video, you can understand how important a website is:-

How Website increase your business:-

1. A website makes you look professional

84% of today’s consumers think a website makes your business more credible than companies that only have social media profiles. Your website is also the perfect place to show off any professional certifications or awards your business has.

2. Your website can attract new customers through Google

You may be happy with the current size of your business, but every company experiences customer turnover. To encourage continued success, you need to attract new customers, and one of the best ways to do it is by making yourself visible on Google.

A well-optimized website can help your business rank well for a variety of search terms and attract a steady stream of new customers. There are several free SEO tools that make it easy to optimize your website without any prior training.

4. You can display your best reviews and testimonials prominently on your website

Displaying your best reviews and/or testimonials prominently on your website is a great way to establish social proof. This might come in the form of personal customer testimonials, 

If your business has appeared in articles from newspapers or popular local blogs, you can also feature those, Publishing your best reviews on your website also serves the secondary purpose of creating a permanent archive. This means that even if third-party review sites close at some point in the future, you’ll still have access to your best reviews.

5. A website can encourage customers to contact you

A website is a great place to make your contact information easily available to potential customers. You can even publish your contact information in a header or footer so it appears on every single page. Snakes and Lattes, a small chain of board game cafes, has placed phone numbers for all four of their locations in their website footer.

            Many businesses get calls from prospects or existing customers asking simple questions about location and hours of operation. If you miss a call, the customer is left unhappy. Calls can also distract your staff from focusing on the most important parts of your business. A website can reduce these calls and increase internal productivity. At the same time, it helps customers find useful information without needing to call, which ultimately provides an all-around better user experience.